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Join us for a 5-session webinar series on digital marketing strategies for women-owned businesses: April 11: Email Marketing Essentials for Business Webinar research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses must reach the right customers with targeted campaigns. May 1: Defining Your Audience: The Power of Buyer Personas Learn how to develop clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people. July 11: The Power of Connections: Leveraging Networking for Your Small Business This course will offer you a roadmap to master this art, essential for thriving across industries & sectors. Join us & transform the way you connect and so much more. What you will learn: * Networking Essentials * Brand Building Mastery * Digital Networking Dynamics * Conversation That Counts * The Art of the Elevator Pitch and much more. August 8: Paid, Earned and Owned Media-Three Essential Elements to Marketing Success Most businesses can benefit from a multi disciplined approach that includes website, SEO, social media, email marketing, PR and online advertising. This webinar will show you how these elements (What we call "Push, Pull and Amplify") work together and much more. September 12: How to create marketing graphics like a rockstar with Canva No need to hire a graphic designer or invest in expensive software…Canva can help you create marketing graphics like a rockstar! This affordable program allows you to easily “drag and drop” images, text and other elements to create online and offline marketing materials. We will show you how to incorporate your own images and fonts, bring in animated elements and learn the latest cool effects include new AI tools, to bring your marketing graphics to the next level!